Stage 1: Decide
Practice or brand, solo or with partners, insurance or cash pay. The decision that shapes every other one.
You leave with
A one-page decision brief: the business you are building, and why.
You didn’t spend years in school to trade your time for a salary forever.
For nurse practitioners and physician assistants ready to build their own practice or brand, and step out of the 9-to-5.
- Self-paced
- Lifetime access
- 14-day refund window
6 stages from clinician to owner
Each stage ends in something you can hold: a decision brief, a formed entity, a priced menu, a tested booking flow, a launch plan, a growth plan.
Start: clinician
Stage 2: Set up the entity
The paperwork that makes it real: entity, EIN, banking, insurance, and your state's rules for your license.
Partner session:- Legal
You leave with
A formed entity with a business bank account, insurance quotes in hand, and a compliance checklist for your state.
Stage 3: Build the offer
What you sell, what it costs, and why someone books you instead of the clinic down the road.
Partner sessions:- Accounting
- Financing
You leave with
A priced service menu and a one-sentence positioning statement.
Stage 4: Systems
Booking, intake, charting, billing, and the unglamorous parts that keep a practice out of trouble.
Partner session:- Billing
You leave with
A working booking-to-billing flow you have tested end to end.
Stage 5: Launch
Brand, website, first clients, and the first 90 days.
Partner sessions:- Marketing
- Websites
You leave with
A launch plan with dates, a live website, and your first ten clients booked.
Stage 6: Grow
Hiring, cash flow, a second location, and knowing when to say no.
Partner sessions:- Accounting
- Financing
You leave with
A 12-month growth plan with the numbers behind it.
Finish: owner
Who this is for
“The clinical excellence is already yours. The business is learnable.”
This program is for nurse practitioners and physician assistants who are ready to own their work and build something of their own. You have spent years earning the license and the trust. The next thing to build is the practice, or the brand, around it.
Felina built Felina Sno Wellness and Elaion Mental Health while she was still working clinical. She learned the hard parts in real time: the entity, the offer, the pricing, the systems, the nerve it takes to put your own name on the door. This mentorship is the roadmap she wishes she had been handed at the start.
Strategy, systems, and the nerve to use them
Strategy
Price and position your work. Decide what you sell, what it costs, and why someone books you. The numbers first, the logo later.
Systems
Run it without it running you. Booking, intake, charting, billing and compliance set up once, properly, with people who do it for a living.
Nerve
Put your name on the door. The part nobody teaches: making the decision, telling people, and staying the course through the first 90 days.
Felina Brown, APRN
Nurse practitioner, functional-integrative practitioner, medspa owner, psychiatric provider, podcaster, mentor.
- APRN
- PMHNP-BC
- AG-ACNP
- FIM-P
I built two businesses while I was still working clinical, and I walked the whole path without a map.
This is the map. Not theory, and not a video library: the order I would follow if I were starting again, with the people I wish I had met sooner.
Ways to join
Self-paced. Two to three hours a week. Lifetime access.
- Every stage, open from day one
- Recorded partner sessions
- The members' toolkit
- Lifetime access, updates included
Change your mind within 14 days and you get a full refund, no questions asked. Refund policy
Learn from the people who do it for a living
Where a stage touches law, money, billing or marketing, a partner professional joins the lessons and answers the questions clinicians actually ask.
Accounting
An accountant who sets up books, payroll and quarterly taxes for a new practice.
Billing
A billing specialist for credentialing, superbills and getting paid on time.
Financing
A lender or advisor who knows what a first-year clinic can borrow, and what it should not.
Legal
A business attorney who forms entities for clinicians and reviews collaborative agreements.
Marketing
A marketer who fills a local practice without a national budget.
Websites
A web developer who builds the site, the booking flow and the email list.
Partner profiles are being confirmed.
Before you decide
Who is this program for?
Nurse practitioners and physician assistants who want to build their own practice or brand and step out of the 9-to-5. You already have the license and the clinical skill; this is the business side.
I am not an NP or a PA. Can I still join?
The roadmap is written for advanced practice clinicians, and the partner sessions assume that context. If you are another kind of licensed clinician, send a note through the Apply page and Felina will tell you honestly whether it fits.
What is in a stage?
Each stage has a handful of recorded lessons, a deliverable you produce (a decision brief, a formed entity, a priced menu), and where it helps, a recorded session with a partner professional such as a billing specialist or an attorney.
How much time does it take each week?
Plan on two to three hours a week: about an hour of lessons and the rest doing the work the stage asks for. The program is self-paced, so a busy clinical week does not set you back.
Ready to build the business around your license?
Take the readiness quiz
A few quick questions about where you are and where you want to go, and you come away knowing what to do first.